What should you get from your logo designer.

More often than not when asking a client for their current logo, I am provided with a file format that is less than desirable for the project or situation.

Although this can be argued both ways, I’ve seen both instances where it was logo designers responsibility to provide the proper deliverables or the client was using an improper method of creating their logo.

Below is a list of deliverables that you as a client  should be getting from your logo designer.

Getting a variety of file formats from your designer will only leave you satisfied in the long term.

Whether you are printing high quality, adding a logo to a website, or inserting your company logo into a Word document, there are various file formats that should be used over the other.

An EPS file, or Encapsulated PostScript file, is a versatile vector format of your logo. In other words, you can resize your logo as big or small as needed without compromising the quality of the logo.

EPS is compatible in a large number of programs and is great for use with printed elements due to its high quality.

What’s it suitable for?

  • Business cards
  • Brochures
  • Advertisements
  • …anything that will be printed of high quality

Although it cannot be scaled to a desired size like that of an EPS, JPGs and GIFs are great and preferred for internet use. Due to their smaller file size, they load faster on the web and still look ‘sharp’ to the eye when viewed on a computer monitor. I tend to create these files a little larger than most so my clients are able to downsize as needed.

What’s it suitable for?

  • Websites
  • Online Ads and Banners
  • Email marketing and signatures
  • anything ‘web-related’

A TIFF, or Tagged Image File Format, is a widely supported file format that works in just about any program. A TIFF is of higher quality than JPG or GIF, but not vector-formatted like an EPS.

Typically when sending TIFFs to clients I try to create them at a larger size, so if needed they can resize down or stay with the larger size for more versatility.

In certain cases, these can also be used for higher quality prints, granted they were created at 300 dpi and don’t need to resized larger than delivered.

What’s it suitable for?

  • Microsoft Office programs
  • Standard printing for common use (ie. invoices, letterheads, etc.)

This should need no explanation, but provide your clients with a full colored, CMYK file for the printed file formats (EPS, TIFF) and RGB for the web formats (JPG, GIF). This way they don’t experience strange color issues when printing and will save them money with their printers.



So there you have all the necessary file formats for your logo design. Making sure you get all the necessary formats will only leave you with less worries over using your logo design in different media and making any change to your logo design later on.


-by theDesigncubicle

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